I’ve heard word that the summer months are supposed to move about at a slightly more languid pace, but that’s been far from the case this year - and it’s been pretty great.
The team at Buffalo Magazine recently asked me for tips on how to explore my adopted hometown. The resulting piece focuses on the section of greater Boston in which I spend most of my time: Cambridge and Somerville. I introduced readers to “Camberville” in Explore Cambridge and Somerville Like a Local.
How often is a writer able to reconcept the very basics of how product copy is positioned on a massive e-commerce website? Over the course of about five weeks this summer, I created product copy best practices for a new website, and then used those principles to create consistent and authentic customer-facing copy for about 25 products.
And finally, the approach of fall means that this year’s Copywriting Conference will be here before we know it. Or, more accurately, I will be there. I’m looking forward to getting back to London for my third straight CopyCon, and this year’s lineup of speakers and sessions is looking like its strongest yet.